Tips on Managing User-Generated Content

User-generated content can be especially useful in advertising your company. They feel more natural than custom content, since they come from your actual customers. Unfortunately, leveraging user-generated content has the tendency to backfire when done the wrong way. To avoid this, you must first know everything about your target audience, the things they are concerned about, and their vulnerabilities.

Know Your Online Marketing Audience

Although their website can be viewed from all over the world, many companies still do the majority of their business with local contacts. Doing business locally allows face-to-face meetings, which give a more personal feel to the transaction, as well as bring local knowledge to the fore. 

Heed Some Past Lessons in Online Marketing

Online marketing trends in 2014 can affect your 2015 marketing plan. Learn lessons from them to have an even better marketing campaign this year.

Stay Ahead with Mobile Responsive Web Design

Advances in phone technology over the past several years have further stressed a need for mobile devices that are as powerful as desktop computers. Part of this need includes being able to view websites in a smaller screen.