How NOT to Use Social Media for Digital Marketing

With the growth of social media in the past few years, it’s been among the most important factors in a digital marketing strategy. There are a lot of resources available online telling you how to utilise social media for your digital marketing strategy, yet there are only a scant few guides telling you about the things you should avoid—a crucial oversight, since the wrong approach on social media can turn away prospective customers from your business.

No Personalisation

Social media is all about creating connections with your prospective customers. It follows, then, that you should create a personalised message when forging bonds with them instead of creating social networks for its own sake. In initiating communication, your aim is to establish a two-way conversation between you and your customers.