Know Your Online Marketing Audience

Although their website can be viewed from all over the world, many companies still do the majority of their business with local contacts. Doing business locally allows face-to-face meetings, which give a more personal feel to the transaction, as well as bring local knowledge to the fore.  Continue reading

The Three Kings of Digital Marketing

Digital marketing is the process of marketing a business using one or more digital channels. As increasingly more people become fond of using the Internet for searching products or services, businesses rush to get their share in the pile of marketing opportunities. Here are three extensively used digital marketing techniques most business owners use:

 

Search Engine Optimisation (SEO). SEO is a technique that involves designing, developing, and promoting a website according to the guidelines set by search engines to achieve a high ranking in the search engine results pages. It requires the aid of professional SEO providers considering its vast and complex technical facets. Effective SEO will help a website avoid getting penalised by Google.

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