Know Your Online Marketing Audience

Although their website can be viewed from all over the world, many companies still do the majority of their business with local contacts. Doing business locally allows face-to-face meetings, which give a more personal feel to the transaction, as well as bring local knowledge to the fore. 

Birmingham Content Marketing Agency: Traffic-Driving Content Types

You know that having a blog and constantly updating it with relevant blog posts is the first step in an effective content marketing strategy. Now that you have your blog up and running and you’ve published quite a number of blog posts in it, the next step should be for you to throw in new types of content that are sure to drive more traffic to your website.

Sure, your blog posts are properly optimised and formatted in the standard blog post form, but can you ensure that these effectively bring your brand’s message? Or has it been lost in the digital jungle of the Internet? Any content marketing agency will tell you that content marketing is far more than just blog posts, so here are some other content types you’ll want to try to give your website’s traffic a boost.
http://www.trafficconemarketing.com/2015/06/22/birmingham-content-marketing-agency-traffic-driving-content-types/

Digital Marketing Agency in Birmingham Helps Boost Social Media ROI

Do you ever wonder how to make your business stand out from the crowd? Birmingham certainly has a tough local business market, and to succeed, you must use every strategy available to you. A digital marketing agency in Birmingham can certainly assist with this. Marketing a business using social media, in particular, is proving to be a very effective method in building an online presence and attracting customers. A big challenge, however, is finding out exactly how to increase your financial returns from this channel. Here are some of the most effective practices, as assessed by the experts.

Full Range
Making use of the full range, or at least a good number of social media sites is important to maximizing your earnings. The most well-known are Facebook and Twitter, but LinkedIn, Google+, and Pinterest are also popular websites you should consider making use of. Playing to the strengths of these sites is key.
http://www.trafficconemarketing.com/2015/05/04/digital-marketing-agency-in-birmingham-helps-boost-social-media-roi/

Digital Marketing Takes Tips from Psychology

Psychology may seem like an imperfect fit with marketing, but it’s actually quite appropriate. Knowing how people think can help you sell products to them by figuring out how to convince them.

To better understand consumer behaviour from the psychological perspective, you’ll need professional help from a digital marketing agency. With years of experience in directing customers to specific brands, these online marketing companies integrate marketing trends with traditional techniques, like understanding the psychology of the prospective buyer for their online campaigns. In this way, the digital marketing services offered can be shaped according to the personality or preferences of the target market. If the business is selling a product, then understanding better what can influence a person’s buying habits can improve the marketing strategy to generate more leads and customers.

For example, the differences in features among new releases of mobile gadgets are relatively slim, and yet customers even camp out the stores just to be the first to purchase the latest model. It is human nature to desire something new and unfamiliar even if we don’t need it because it gives us a sense of reward and pleasure to seek it out.

In terms of marketing, new information included with high-quality content that is both engaging and interactive will have prospects craving for more. Integrating visual media with written texts is now appealing to most online users for its convenient, easy-to-read, and concise storytelling format.