The past few months saw several trends and internet phenomena that teenagers, and even adults, have been following and gamely participating in, the latest one being the #DontJudgeChallenge. These events have been the talk on social media and attracted lots of attention among people, and brands can even work these to their advantage to gain more exposure.
The aforementioned trends are rich in user-generated content, which brands can use to gain the attention of their target audience and (ideally) drive sales. Recent studies show how effective user-generated content can be in persuading customers, with 84 per cent admitting that they have been influenced by such content in their purchasing decisions. Your business, too, can leverage this for your digital marketing strategy through these simple steps you can take right away.
http://www.trafficconemarketing.com/2015/07/17/managing-user-generated-content-for-your-digital-marketing-strategy/
Traffic Cone Marketing 